Unless you already have enough supporters on your side to win the upcoming election, you better have a campaign strategy for attracting and winning over the undecided voter. In other words, unless you run unopposed, or you are related to everyone in town, you must incorporate a plan for attracting the undecided voter to your camp. It's the undecided voter that will most likely determine who will win the upcoming election.

HOW DO YOU PLAN TO REACH THE UNDECIDED VOTER?

Most Candidates create a campaign strategy that uses many different methods for reaching undecided voters. These may include going door-to-door to meet voters at home, holding town meetings, promoting rally’s, using direct mail and e-mail advertising, publishing articles in newspapers and magazines, and displaying yard signs and banners.

One of the newest methods for attracting the undecided voter is by publishing a website. Websites allow voters to read information made available by the Candidate in the privacy of their own home, and according to their schedule. Unfortunately, it's tough to get undecided voters to visit candidate websites, because they know that what they read will be biased towards the candidate.

USA VOTERS GUIDE WILL ATTRACT UNDECIDED VOTERS

USA Voter’s Guide is not just another political website. Undecided voters will visit USA Voters Guide because it’s completely unbiased and objective. Voters will find that they can come to USA Voter’s Guide for reliable information, and not be bombarded with campaign slogans and flashy ads.

USA Voter’s Guide is not only unbiased and objective, but can also be helpful to your campaign. First of all, there is no charge for being listed as a candidate or for submitting your position statement to sponsored issues. But as an optional (fee-based) service, USA Voter’s Guide can enhance your candidate listing by adding your photo, e-mail address and website address. The enhanced listing will provide a link, so that voters who agree with your position statements can then jump directly to your website for even more information.

LEVEL PLAYING FIELD

Undecided voter’s reading your position statements on USA Voter’s Guide will not be able to tell how much money (or how little money) you were able to raise through campaign contributions. They will not notice if your opponent’s yard signs are larger, or if your opponent had fancier town meetings with free giveaways. They will only be able to read and understand how you stand on key issues which could affect the outcome of the election. USA Voter’s Guide is truly a “level playing field” when it comes to objective voter information.

WHAT’S THE NEXT STEP?

First of all, be sure your supporters know about the optional enhanced listing, which includes your photo, website and e-mail address. Next, contact your supporters who own businesses and suggest that they sponsor issues. Incorporating USA Voter’s Guide in your overall campaign strategy is a win-win situation. Voters will know you are not afraid to stand up against your opponent with your position statements concerning key issues.